Introduction
In the dynamic landscape of IT support and telecommunications, Blue Tree IT and Communications, renowned for their customer-centric approach, faced a pressing challenge. Despite their commitment, they found themselves commercially uncompetitive against on-premise offerings. Seeking to reposition themselves in the market, Blue Tree turned to Luminate, a decision that would reshape their trajectory.
Challenge
Blue Tree’s struggle to remain competitive with their existing cloud provider was evident. The on-premise landscape overshadowed their offerings, necessitating a strategic shift to maintain relevance. The challenge was twofold: beat the competition and regain market share. The imperative was to find a solution that not only matched but surpassed the capabilities of their current cloud provider.
Solution
Luminate emerged as the key to overcoming Blue Tree’s challenges. With Luminate’s innovative session commercial model, Blue Tree regained competitiveness in the cloud solutions arena. Luminate’s flexibility allowed for bespoke customisation, enabling Blue Tree to tailor features like turning off call waiting, providing a unique selling proposition in a standardised market. The game-changing element was Luminate’s robust call reporting, recording, and diagnostics capabilities, empowering real-time issue resolution and setting them apart from competitors.
Results
The impact of the Luminate-powered transformation was immediate and far-reaching. Blue Tree not only restored competitiveness but also secured a new client. Luminate played a pivotal role in developing a bespoke integration with the client’s CRM system, delivering operational efficiency and replacing on-premise systems. The outcome was remarkable – a cloud solution saving over 50% monthly compared to prevailing market prices. The Luminate partnership not only addressed immediate challenges but positioned Blue Tree as an innovative leader in the evolving landscape of IT and telecommunications.
Quotes
“The session-based model and the fact that you don’t have to pay for each seat put it in a whole new light for us.”
Blue Tree